Bubblegum Accounting was founded by Vanessa Armstrong, who leads the practice as Managing Director.

Together with a small team and experienced business associates, Bubblegum brings over 45 years of combined accounting and business-related experience.

Our work centres on three connected areas: financial control, operational improvement, and leadership capability.

Experience you can rely on

Working within businesses means understanding how financial information connects to real decisions — payroll, pricing, staffing, cashflow, and growth.

We understand:

• The importance of clean, accurate records

• How systems affect performance

• How leadership capability influences results

• What business owners actually need from their numbers

We combine technical expertise with a practical, embedded understanding of how businesses operate behind the scenes.

Our work is grounded, operational, and designed for real businesses — with support tailored to what you actually need, not a one-size-fits-all approach.

How the three areas connect

Strong businesses are built in layers.

Financial control provides clarity.
Operational improvement strengthens performance.
Leadership and capability development create sustainable growth.

Some clients engage us for a specific service — such as GST or payroll. Others work with us more broadly as their business evolves.

Support is always scoped to your needs and priorities.

Leadership & Capability Development

Growth often begins with recognising that something needs to change and taking the step to create clearer direction.

Leadership and capability development focuses on uncovering root causes rather than treating surface symptoms. Through structured reflection, inquiry, and practical application, we help business owners and families clarify direction, strengthen confidence, and build capability.

This may involve business performance coaching, financial literacy development, bookkeeping coaching, or preparing the next generation with practical money skills.

The focus is always on meaningful, sustainable change — not short-term fixes.

Our business associates

Bubblegum works in association with experienced professionals who bring deep expertise in organisational development, leadership, strategy implementation, and executive coaching.

This experience includes decades of senior leadership within large international organisations, with responsibility for executive development, organisational performance, change management, and strategy facilitation at director level.

These associations strengthen our ability to support businesses beyond the numbers when strategic insight is required — without overcomplicating the relationship.

How we get started

Every engagement begins with understanding your business and what you need support with. From there, we scope the work accordingly — whether that’s a specific service, ongoing bookkeeping, or broader support over time.

Bubblegum Accounting exists to provide accurate records, practical systems, and financial information business owners can rely on to make confident decisions over time.